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☆ Second largest wildfire in Texas history has scorched 850,000 acres
▼ + stars: | 2024-02-29 | by ( Joe Sutton | Steve Almasy | ) edition.cnn.com time to read: +6 min

A satellite image shows Fritch, Texas in August 2023. Maxar Technologies Satellite images show homes in Fritch, Texas, before the wildfire (in August 2023), and after (on Wednesday). Maxar Technologies Satellite images show homes in Fritch, Texas, before the fire (in August 2023), and after (on Wednesday). A sudden shift of wind direction in the Texas panhandle this week contributed to the explosion in size of the Smokehouse Creek wildfire. Latest developments* The Smokehouse Creek Fire grew from 500,000 acres to 850,000 on Wednesday, according to fire officials.

Persons: Joyce Blankenship, Fritch, ” Frank Probst, ”, “, Adam Turner, Snow, Andy Holloway, Greg Abbott, Kevin Stitt, ” Hutchinson, Tyler McCain, Fritch’s, McCain, Addison, Addison can’t, ” McCain, Windy Deuce, Probst, CNN’s Caroll Alvarado, Amanada Jackson, Monica Garrett, Sharif Paget, Sara Tonks, Lucy Kafanov, Andi Babineau Organizations: CNN, Maxar, M Forest Service, AgriLife, Texas, Oklahoma Gov, Amarillo National Bank, Panhandle Disaster Relief Locations: Texas, Rhode, state’s, Oklahoma, Stinnett ., , Texas, Fritch , Texas, Hemphill, Hemphill County, Canadian, Amarillo, Amarillo ., Hutchinson County, Stinnett, Borger, Fritch

☆ DTC brands are struggling to turn a profit. Shopify and some software startups aim to solve this by paying customers to shop.
▼ + stars: | 2023-08-17 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

Some are leaning away from the heavy discounting and confusing rewards programs of the past and instead turning to new tech that offers customers cash back for shopping. When shoppers purchase from brands that partner with Catch, they'll get 5-10% back in credit to spend at that store. While DTC brands historically spent a lot to acquire new customers , changes to iOS tracking have made targeted ads less effective. Credit-card companies have also been doing cash-back rewards for years, but those programs don't really benefit brands. PostscriptFondue is another startup looking to revamp loyalty programs by zeroing in on cash-back rewards.

Persons: Nico Perdomo, Denia Ebersole, they'll, It's, Perdomo, Shopify, Harley Finkelstein, that's, Laura Kennedy, William Herlands, Abraham Lucey, Adam Turner, Oren Charnoff, Fondue, Kennedy, Alex Beller, Charnoff Organizations: DTC, Grow, American Express, zeroing, Barstool

☆ Drag queens and the long, vibrant history of drag in the US
▼ + stars: | 2023-04-29 | by ( Scottie Andrew | ) edition.cnn.com time to read: +15 min

Barbara Alper/Getty ImagesDrag has become increasingly visible in recent years through mainstream shows like “RuPaul’s Drag Race” and popular public events such as drag brunches, drag bingo and drag queen story hours, in which drag performers read children’s books to young audiences, often at libraries. Some trans drag queens who received hormone injections were “strongly deplored by stage impersonators who (said) that the whole point of female impersonation depends on maleness,” Newton wrote. But “Drag Race” has also skewed viewers’ definition of drag – no drag kings have ever competed on the series, Testa noted, and the judges have long imposed somewhat traditional beauty standards upon contestants. Pickle reads from a book during the Drag Queen Story Hour program at a Los Angeles library in 2019. These lawmakers falsely claim that drag performers “groom” or sexualize children, of which there is also no evidence.

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